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The Rewarding Prospects of Microsoft Azure and Adobe Cloud Partnership

Development of high capacity networks, affordable computing solutions along with wide acceptance of service oriented architecture and hardware virtualization has led to smart cloud computing on internet. Cloud computing is a widespread model that enables on demand access of computer networks, data storage as well as high-end operation through powerful remote servers. Thus, cloud computing is totally based upon sharing of resources to achieve consistency and unity.

It helps in minimizing the cost of purchasing servers. Moreover, it enables entrepreneurs to focus on their businesses rather on computing infrastructure. Thus, cloud-based services are highly flexible and idle for such businesses which have fluctuating demands. Cloud computing provides the benefits of automatic software and security updates, enabling one to be free from the worries of maintaining system. Cloud computing providers generally deliver services according to the different models of cloud. One such model is Software as a service. SaaS is a generally an on-demand software which is accessed by users through web browser. SaaS is widely popular model to be used in various business applications like:

· Customer resource management

· Human Resource management

· DBMS software

· Accounting

· Content Management

· Payroll processing software,

· Virtualization

· Management Information Systems (MIS)

· Antivirus software

Software as service apps has made the tedious work of any business completely automatic and hassle free. Various software companies develop SaaS apps. One such company is Adobe. Adobe Systems is an American multinational computer software company which recently entered into cloud partnership with Microsoft Azure. Three of the most popular SaaS apps of Adobe will now run on the Microsoft Azure Infrastructure as a service cloud. This partnership of Adobe and Microsoft Azure will enable many companies to adopt digital transformation. The two companies can dramatically strengthen various businesses through Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamic 365. Microsoft is one of the leading software company that offers productivity platform for cloud computing. Over the past few years Azure became one of the most popular cloud vendors in the market and numerous software companies all over the world have developed Azure cloud monitoring tools, creating profitable monitoring solutions, establishing technology partnerships with Microsoft.

The other two models of cloud computing are platform as a service (PaaS) and infrastructure as a service(IaaS) that will be managed by both the companies together. Microsoft Azure offers apps developed using these two models. Azure supports wide range of operating systems, tools, programming languages and databases and have been the baronsin developing software platforms using JavaScript, .NET, PHP, Java and Python for various androids, iPhones and window devices. The various services and products currently offered by Microsoft Azure that will be shared with Adobe are:

· Virtual Machines

· SQL databases

· App service

· Cloud service

· Active Directory

· API management

· Content Delivery Network

· Domain Name

· Visual Studio Team services

· Stream Analytics

· Azure AD Domain Services

· Log Analytics and many more

The inking of partnership between these giants will provide potential applications which run on safe environment and can help in the growth of the business organization. It will make it easier to use the latest models of cloud computing i.e. Database as a service. According to the agreement made by the two companies Adobe and Microsoft, Microsoft azure will be the preferred cloud computing platform for:

Adobe marketing cloud: It is a collection of various web analytics products provided by adobe systems. It includes Web management, content management, media optimization and advertising.

Adobe creative cloud: Adobe Creative Cloud is based upon software as a service model of cloud computing which is used for video editing, graphic design, photography and web development. It contains many features of Adobe Creative Suite along with some additional features

Adobe Document Cloud: Adobe Document Cloud is again based upon open software as a service model of cloud computing. It is used for uploading, analyzing and annotating various documents.

Thus, for these three SaaS based Adobe applications the primary infrastructure will be provided by Microsoft. It is two-way deal which clearly mentioned that Microsoft will also prefer Adobe marketing Cloud as the marketing service for Dynamics 365. Earlier the only cloud partner of Adobe was Amazon Web Services (AWS). Adobe announced that although Azure will be the preferred platform owing to the market alignment between marketing cloud and dynamics, but they will still continue their partnership with AWS.

Earlier this May, Salesforce made AWS as the preferred infrastructure provider for the company. Thus, Microsoft and Adobe agreed for this partnership in order to provide tough competition to sales force. But the prime motive of the two companies is to develop standard models for business applications. Microsoft aims to create the extensive data models as well as third party software. The partnership of the two leading software companies can foster innovation and great development in the field of business.